SEO is ever changing and it is indeed a very exciting area and 2018 proves to be a spectacular time for SEO activities. The focus will be upon quality searches, high ranking factors, and naturally one has to watch out for these new trends.
The rising of SERP features
The focus is upon having a higher rank and for this SERP features such as local packs, knowledge panels, and featured snippets and so on are indeed stealing searchers’ attention and also clicks from the organic listings.
What can you do about it?
It is important to monitor the keywords that emerge while try to pursue traffic. One must make use of tools to track down these SERP features for organic results. Such tools will enable the one to track down the requisite the keywords that enable to become aware of the application of the required SERP features. Eg Tools:- SEMRush, Ahrefs, Serplab and more.
Structured Data
Structured data is considered to be proper way to format the HTML and one has to make use of specific vocabulary which helps in informing us about the respective search engines which enable in interpreting the content and well as display it in SERPS.
Structured data permits one to enhance one’s search listings in several ways such as: Think Knowledge Graph panels and rich snippets. The latter in fact can increase one’s listings’ CTR (click-through rate) by about 30 %. Multiple real-life based experiments do show an increase in clicks that boosts rankings.
Structured Data Types in Google
- Article/blog
- Book
- Music
- TV or Movie
- Recipe
- Product
What can you do about it?
One can try it out. In other words, there are several structured data formats, but most of the SEOs do stick to Schema.org. Rank Tracker tool does help and snippets show up one’s site.
Survival of the fastest
Speed is a major factor. It not only happens to be ranking signal but is also a major UX factor. UX does have an impact on the rankings.
What can you do about it?
One must conduct a speed test of Google. This test is actually integrated into WebSite Auditor and is also available in its freer version. One has to simply launch WebSite Auditor and then create a project. One must focus upon content analysis and specify the page that needs to be tested. Within a span of moment one will see a selection of on-page factors that are calculated for you. Eg Tools: Pingdom, Google Insight and more.
Relevance 2.0
It is becoming very difficult to impress upon Google that the content present is of high quality, particularly when you do not have such high quality material on hand. Google has is own parameters of assessing content. And one of them is Latent Semantic Indexing. By observing at billions of pages and terms used in them, Google does learn which terms are related and thus builds up expectations as to which terms must appear in given context. A comprehensive approach is taken into consideration.
With the help of RankBrain, Google may also further analyze the best-performing based search results and also look into various similarities between them. Such shared features, like certain terms do become a query-specific ranking signals for the given search term.
