Digital Advertising

In 2017, TV ad spending had increased manifold and it will do so in 2018 as well digital advertising space is given much importance.

Google and Facebook do dominate the digital advertising space. The cost of digital advertising is rising, and so is the cost of TV ads.

Native ads are viewed about 53% more than the banner ads.

The CTR for the native ads is more than double regular display ads.

Mobile Marketing

In the year October 2016, web browsing on mobile devices did actually overtake desktop browsing. In fact, in May 2015, more Google searches had taken place on mobile devices than on desktops in the US.

Marketing in the mobile channel now does makeup to about 21% of online spending, up from a mere 4% in 2010. Nearly about 61% of the users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Content Marketing

Content marketing is indeed the digital strategy that is most favored by marketers today. One in five says it is their top method for generating the leads. Nearly about 86% of B2C marketers make use of content marketing. They spend on an average of 25% of their budget on it, and 75% plans to increase their spending. Those companies that tend to publish at least 16 blog posts per month get almost 3.5 times more traffic than companies that publish four monthly posts or fewer. About 85% of content marketers did cite paid distribution, such as social media, the PPC as well as native ads as the most effective content marketing tactic above organic efforts.

It is expected that about one-third of marketing executives will be hiring more SEO and content professionals in this coming year.

Email Marketing

Email has become a popular media of communication. It is made use of more than four times higher than other marketing formats, including social media, direct mail and paid search. Several consumers use mobile devices to read emails.

Social Media Marketing

Online adults between 18-34 ages are most likely follow a brand on a specific social media platform. 71% of these consumers who have had a good experience in using social media service are likely to recommend it to others. Visual content is indeed more than 40 times more likely to actually get shared on social media as compared to other types of content. Four out of every 5 minutes of social media time is spent on mobile devices. Shopping behavior is influenced by readings on social media. Tweets are very popular.

Conclusion

It is but obvious that Digital marketing trends are much in operation this year, as well as the impact upon the audience, will be tremendous. The business scenario is naturally inclined in using various SAP techniques be it in the marketing arena or building up an image or promoting profits and business. Future trends are always taken note of as the businessman has to gear himself to changing market scenario.