It is interesting to know more about the creation and uploading of posts on the social media. The latter has gained much prominence of late and is used by many to convey succinct messages. Social media contains content as well as posts. The creation of both is not an easy task. One can build up a large section of the audience who will remain loyal for times to come.
Ideal Social Media Posting
Even the most unique social media posts will not do any sort of business. One has to be sure of when to publish these posts or else one has to observe and study certain guidelines and learn to post them properly.
One has to find the best time to post on facebook which is somewhat a little more complicated as compared to other social media platforms on account of their News Feed algorithm. Hootsuite publishes posts between 12pm – 3pm Monday to Friday & 12pm to 1pm Saturday & Sunday which help to get more views and clicks
The Twitter newsfeed is also fast developing and is a social media to reckon with. Hootsuite blog post above, posting at 3pm Monday – Friday that help to increase impressions on posts. After lots of research, posting between 12pm to 1pm Monday to Friday will get the most views.
This builds up user newsfeeds which are based on post popularity. Posting in the early morning before work will help to get many more views.
It is advisable to carry out these posting efforts during the evening.
Source: Hootsuite
Recommended Social Media Posting Frequency
Posting 2-5 times per day is considered to be good. One must understand the target audience.
In this case, one need not worry about having a large audience and can go ahead and post.
One has to strategize in order to have more views as well as shares.
Primetime is usually after work and early evening for posts to make the impact. It is better to post up to 5 times per day during these hours.
Source: BizJournals.com
Best Social Media Post Lengths
It has been observed that posts having 40 characters or less do generate 86% more engagement than longer posts.
Shorter tweets are preferred as they are easy to catch on and assimilate that do allow them to quickly digest the required information.
It is difficult to know which the best-sized posts are, but the ideal posts are short and medium.
The focus is upon 150 to about 300 words.
Source: Social Media Examiner
Social Media Post Image Sizes
One needs to adhere to 1,200 pixels wide and also 470 – 628 pixels high.
Here one needs to adhere to 1,024 pixels wide as well as 512 pixels high for good quality.
Emphasis needs to be given to the size of 1,935 pixels wide by 1,935 pixels high.
One goes in for a width of 600 pixels and heights between 900 to 1,200 pixels.
Source: Search Engine Watch
Use the above Guidelines to Create Your Own Images
Social media for small businesses (or any business) is a crucial part of the puzzle for success. With these tips, you have a solid plan to revive your social media strategy and start working on tracking potential customers.
It is important to remember that most of these recommendations are just good starting points. Depending on your target market and the product or service you offer, the best results will always come from the tests to find out what works and what does not work.
