Digital marketing is moving at a frightening speed. Often the only way to follow is to continue reading. But with so many digital marketing blogs out there it can be difficult to distinguish between user readings and digital marketing weeds.

At the Digital Marketing Institute, we regularly know about quality blogs – the ones we know are valuable, reliable, compelling and original. But we thought – it would be selfish to keep them for us.

That’s why we share our six favorite blogs with you, bookmark them, paste them into a spreadsheet, or share them with your digital marketing friends. Now, continue, read …

1. News and Views on Digital Marketing: Marketing Land

What you can expect:

The best things about Marketing Land is that it presents breaking news daily on all aspects of the digital marketing industry so you can get most of your digital marketing news from one place. Marketing Land editors often publish practical tips and strategies that you can use in your own digital marketing campaigns. However, one of our favorite things about this site is that it contains specialized articles written by experts in the field.

It is very useful for:

Keep up-to-date with upcoming major launches and digital marketing ads and help you stay ahead of the competition.

2. Digital Marketing Statistics and Studies: Kiss Metrics

What you can expect:

Kiss Metrics specializes in analysis, marketing, and testing, and its articles reflect this specialized knowledge. You can expect a multitude of beautifully designed infographics containing the latest statistics, studies and digital marketing tests. You’ll also find a series of helpful digital marketing guides on topics such as email marketing, social media, and customer analytics.

It is very useful for:

Search for your own articles and select useful statistics to use for your campaign proposals.

3. Search Engine Marketing: Moz’s Blog:

What you can expect:

If you like to be an SEO superstar, you’ll love Moz Blog – we promise. It’s filled with useful messages on how to manage every element of your SEO strategy and practice – technical issues like how to overcome duplicate content issues and communication tactics like content strategy and relationship building. Our favorite thing about Moz Blog is that it helps you to follow and understand the mechanisms behind the latest SEO updates.

It is very useful for:

Step by Step Guides – If you want to learn how to do something new in research, this is the blog for you.

4. Content Marketing: Content Marketing Institute

What you can expect:

You can expect to explore original content marketing research, including information about references, budgets, and trends in the content marketing industry. The blog contains many compelling articles on content strategy, storytelling and blogging best practices. Another benefit is that it keeps you up to date with the latest content marketing events. Well worth a look and a bookmark.

It is very useful for:

Learn how to design and implement an effective and measurable content marketing strategy of your choice.

5. Social Media: Social Media Reviewer

What you can expect:

As the name suggests Social Media Examiner provides useful tips on all social issues

media including Facebook, Twitter, YouTube, Google+ and Pinterest and more. You can get advice from social media experts on how to formulate an effective social media strategy for each channel. Blog articles and articles include expert interviews, innovative case studies, reviews of the latest industry research, podcasts and the latest social media news.

It is very useful for:

Blog articles about strategy and case studies are especially useful in helping you plan and create your own social media strategy and content calendars.

6. Google Analytics: Occam’s razor

What you can expect:

Occam’s razor by Avinash Kaushik contains a wealth of articles on all aspects of Google Analytics. Here you’ll find detailed guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web statistics, and more. Author of two bestsellers (“Web Analytics 2.0” and “Web Analytics: One Hour Per Day”), Avinash Kaushik is one of the world’s leading Google Analytics experts – we would follow his advice.

It is very useful for:

Familiarize yourself with the basics of Google Analytics and learn more advanced Google Analytics tips to help you measure the performance of your website and campaign.

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